We are a Columbus SEO Company

If you operate a website, then you have probably wondered at some point what you could do to attract more traffic to your business. We are a search engine optimization company that specializes in online marketing and search ranking, and we are experts in working with local Columbus Ohio businesses and non-profits of all sizes.

Do You Really Need High Search Engine Rankings?

There was a time when simply having a website was ‘good enough’. The tech savvy people would be able to find you, and most other customers were more interested in just walking in to your bricks and mortar store or establishment. Those days are long gone, and now even your real-world footfall is driven by your online presence thanks to things like Foursquare, Yelp and local search. This means that if you want to achieve maximum visibility for your business, you do need SEO.

How Will Our Search Ranking Expertise Catapult Your Business?

Some smaller companies try to do their own SEO, and while this can work if you have a background in search marketing, for most people it is not a good option. SEO is an ever-changing field, so it makes sense to let the experts handle it, so that you know that you are getting current, up to date advice based on the latest Google, Yahoo and Bing search engine  algorithm changes. Good on-page and off-page search marketing is time consuming too – you will need a full site audit, fresh content, and an extensive (sustained) link building campaign. Few small or medium sized organizations have an employee in-house that can devote the time required to this sort of thing.

What to Look for in an SEO Company

A good SEO company will not contact you with unsolicited messages asking you to work with them. They will let you come to them, because they know that their services are easy to find.

Another hallmark of a good SEO company is that they will not make explicit promises about rankings. Any company that promises that they will get you to the number one spot of the Google Search results is being optimistic at best, and could be accused of being deliberately deceptive. Google’s algorithms are incredibly complex – and are a mystery even to the vast majority of Google’s employees. The RankBrain algorithm actually ‘learns’ so even the developers who are the most closely involved with that algorithm cannot be completely certain how it will respond when presented with a particular website.

In addition, an SEO company cannot control what your competitors are doing – they can only change what you do. This means that even if they put forward a best effort at SEO, if your competitors are doing the same thing, then it will be a long road to the number one spot. A responsible SEO company will promise improvement, and will do everything in their power to improve your reputation, your on site SEO, your links and domain authority, the technical performance of your site, and your content, but what that means for rankings is not something that can be guaranteed.

Why Choose Us?

We have many years of experience in the world of SEO. We have seen a huge number of algorithm updates and we understand how rapidly SEO changes. We strive to stay up to date with the latest changes, and we take pride in focusing on slow, sustainable and ethical ways of improving our customer’s rankings.

In addition, we have a good knowledge of Columbus, Ohio – this means that we have a network of local contacts and know about popular local directories and events listings pages that people in the area actually use. This kind of local knowledge is important.

Why Are We So Successful at Ranking Our Clients

One of the main reasons that we are so effective is that we take the time to get to know all of our customers. We don’t use a turnkey approach. We will learn about your business and what it is that makes you unique. We will find quality partnerships within your niche, and we will give you regular updates on the progress we are making.

Because we tailor our approach to suit each business, we can offer much better results than a company that takes a scatterspray approach to marketing and link building. We will look at your website and find any technical or layout issues that could be causing problems. We find experts to provide you with the best possible content for marketing, and we look to build authority with links, rather than just providing you with a huge list of low quality websites that have your link in the sidebar.

This personal approach is the reason so many Columbus-based businesses choose us, and we hope it will make you glad to work with us as well.